Short, sharp, and impossible to ignore.

Since I started writing album reviews, I’ve admittedly focused most of my attention on established, mainstream artists. However, with my new artistic direction of spotlighting albums that resonate with me personally and accompany me through my daily life, I’m thrilled to introduce you to Si c’était aussi simple, the latest EP from rising French rapper Acifiq.

There are several reasons why this project captivated me, starting with its length. For emerging artists, short formats are often the perfect way to showcase their talent and unique value. Acifiq nails this approach, delivering a concise yet impactful experience that highlights his strengths.

Musically, this EP exudes technical mastery, with a flow that shifts dynamically while syncing perfectly with the production. The choice of beats reflects a well-thought-out balance—ranging from classic hip-hop vibes to more electro-tinged and even pop-inspired instrumentals.

Admittedly, the overall musical proposition doesn’t deviate significantly from what we’ve come to expect from today’s new generation of rap artists. But what sets Acifiq apart is how exceptionally well he executes this formula. His charisma, distinctive vocal timbre, and impeccable flow make his music truly stand out.

I wholeheartedly recommend this EP—it’s absolutely worth a listen. Even for an international audience that might not understand the French lyrics, Acifiq’s vocal rhythms and the melodic interplay of his delivery are compelling enough to hook you and keep you intrigued.